Omologato becomes Official Timepiece Supplier of the British Rally Championship

World-class motorsport watch manufacturer Omologato have launched a new partnership with the Motorsport UK British Rally Championship to become the Official Timepiece Supplier to the UK’s premier rally series.

Omologato is globally recognised for its prestigious range of over 50 handcrafted watches, each with a dedicated motorsport theme and created with over 25 years of watch-making experience. Beautifully constructed with influence taken from a deep-rooted passion for motorsport, Omologato will join the British Rally Championship for the remainder of the 2022 season.

The new partnership will also see contenders in the BRC vie for the chance to win a watch from the Omologato range, with the 2022 British Rally Champion driver and co-driver each receiving a luxury timepiece, as will the Junior BRC winning crew.

Based in Windsor, the highly-regarded manufacturer is renowned for its support of race series across the globe, with Motorsport UK’s ROKiT F4 British Championship certified by FIA equipped with Omologato as the series’ Timing Partner. They also partner with the British Superbikes Championship and have brand ambassadors in 1994 World Rally Champion Didier Auriol and five-time Le Mans 24 Hour winner Derek Bell.

Created from a reference to the Italian term for `Homologate`, Omologato is a familiar sight on race circuits. But the brand is relatively new to the world of rallying and CEO Shami Kalra is excited to partner with the esteemed British Rally Championship in 2022.

“Authenticity matters massively to the brand and me, so being involved with Motorsport UK and the British Rally Championship further endorses our message of Supporting the sport” he says.

“It is a pleasure to be working so closely with the exciting British Rally Championship and Motorsport UK”.

Reece Tarren, British Rally Championship Manager is equally impassioned by the new partnership.

“It’s a real honour to welcome Omologato as the Official Timepiece Supplier to the British Rally Championship,” he says.

“There is of course is huge synergy with high-quality watches and the British Rally Championship; Unlike a race where laps can denote the winner, rallying just has time to count on and we often see events sometimes championships won by just tenths of a second. Our crews will be able to sample the spectacular timepieces with the British champions being presented with one each to celebrate their titles. To have such a widely respected brand as Omologato join us in 2022 is a very exciting prospect and we look forward to building on that relationship for the future.”

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